Watertown TMA Website Redesign

I incorporated modern interactive elements, including sections where colors subtly shift in response to cursor movement, to create a more engaging user experience. I also added a homepage video, introducing a dynamic visual feature that was not present on the previous site. These updates help the website feel more immersive, contemporary, and aligned with current design trends. I explored customizable chat functionalities and integrated them into the website to enhance usability and create a more seamless, user-focused experience.

Problem:

  • Too many unnecessary pages

  • Unorganized navigation menu

  • Repetitive information

Solution:

  • Reduced amount of pages

  • Organized pages into intuitive dropdown menus for easier navigation

  • Consolidated content from multiple pages where appropriate to improve clarity

Old Website

New Website
(Currently in final stage)

Site Maps

Old Website Analytics

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Commuter Programs and Outreach

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Wrangling Access and Mobility in Rural and Tribal Transit Conference